The art of Reben
Our process is built around cultivating and highlighting the characteristic sweet flavour of a local undervalued ingredient, rhubarb. Watch the first chapter about our natural process of creating authentic rhubarb liqueur using mother’s recipe.
Play Video
The art of Reben
Our process is built around cultivating and highlighting the characteristic sweet flavour of a local undervalued ingredient, rhubarb. Watch the first chapter about our natural process of creating authentic rhubarb liqueur using mother’s recipe.
Play Video
about
Our story
We are Reben. Our story begun several years ago in a small village in the north of The Netherlands. Every time our whole family returned back home on New Year’s Eve; our mother made rhubarb liqueur using fresh rhubarb. This rhubarb was cultivated in our kitchen garden. Quickly, a family recipe was born.
about
OUR STORY
We are Reben. Our story begun several years ago in a small village in the north of The Netherlands. Every time our whole family returned back home on New Year’s Eve; our mother made rhubarb liqueur using fresh rhubarb. This rhubarb was cultivated in our kitchen garden. Quickly, a family recipe was born.
production
From stem to bottle
Through this campaign we aim to demonstrate the process of how we produce our rhubarb liqueur, where the ingredients come from, and who contributes to this process. Our process all started with a family recipe, where our mother grew her own rhubarb in the Dutch province Friesland. To this day we still use our mother’s recipe, however due to production capacity we now use rhubarb harvested in Limburg, in the south of the Netherlands.
